You should think about building a D2C brand now

I have never been a fan of D2C (Direct to Customer) businesses. I have always done B2B, and it worked well.

But I know, for a fact, that D2C will see a boom in Bangladesh within the next 3 years and if you are positioned right, you will make a LOT of money.

This Friday, I wanted to talk to you about the D2C boom and how you can participate in this massive opportunity.

Context

According to KPMG, India will see a $100b market in the D2C segment by 2030. The growth rate is about 40% and they will have 400m online shoppers within the next 5 years.

The numbers are massive - but the reasons are simple.

Two reasons:

1. Availability of fast Internet to everyone

2. D2C brands that grew on the back of performance marketing

That’s it.

There was no rocket science.

Now, Bangladesh has also seen post-pandemic escalation in the consumer market.

Chaldaal, Daraz and others are now common name and buying something online is not a “wonder” anymore.

But we still have a long way to go.

The way I see it is this, if you build a company in one of the below industries and then try a combination of influencer marketing + meta ads - the chance of you succeeding is very high, if you start now and continue for the next 3 years.

Here are the categories:

• Men’s / Women’s clothing

• Activewear / Athleisure

• Modest wear

• Kidswear

• Luxury fashion

• Streetwear

• Footwear

• Skincare

• Haircare

• Makeup

• Fragrances

• Men’s grooming

• Oral care

• Feminine care

• Bath & body products

• Vitamins & minerals

• Protein & fitness supplements

• Herbal products

• Sleep aids

• Mental wellness products

• Sexual wellness

• Home medical devices

• Smartphones & accessories

• Wearables

• Audio devices

• Smart home devices

• Gaming gear

• Furniture

• Home décor

• Lighting

• Kitchenware

• Coffee & tea brands

• Snacks & protein foods

• Vegan / organic foods

• Sauces & condiments

• Baby care products

• Educational toys

• Kids fashion

• Baby tech (monitors, trackers)

• Pet food

• Grooming

• Accessories

• Smart pet gadgets

• Pet furniture

• Gym equipment

• Yoga gear

• Outdoor clothing

• Recovery tools

• Interior accessories

• Books & journals

• Art supplies

• Instruments

• Crafts

• Gaming merchandise

• Collectibles

• DIY kits

• Fine jewellery

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Now, these are not “innovative” industries. They are normal industries - but they will still work because there’s demand in the market.

All you need is to pick the perfect product (building one instead of importing is crucial), and then a combination of basic marketing.

That’s it.

Yes, it is that easy.

The D2C market will get crowded and very competitive, within 3 years, in my opinion so you have exactly till 2027-2028 to create a huge brand.

Will you do it?

Will you?

PS: I am still experimenting with the deliverability of Mugglememo/friday. We will keep it to Fridays only for the next few weeks. Hoping to get back to og schedule in the new year.